Travelodge has come up with a cracking new marketing strategy, aimed specifically at single women or WAGs whose partners are not paying them enough attention. They have issued a press release to the media, reporting that the number of men found sleepwalking while stark naked has increased sevenfold during the last year - to over 400 cases. Next time I suggest a Hilton weekend away, I fully expect Mrs D to suggest we save some money and book into a Travelodge instead.
Best comment on this remarkable change in Travelodge Man's behavior came from the company's 'Sleep Director' who said "We've put towels in the reception area. Its important that our staff know what to do when it arises".